First General Session - Keynote: Your Schools, Your Responsibility, Your Future: Quality Education Takes Us All PR801
- Wendy Puriefoy
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Restoring Calm and Trust After a Media Frenzy PR802
- Tom Garrity
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Becoming Your Brand: How Educators Are Responding to a Changing Marketplace PR803
- Matt Schlientz & Dayna Beal
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Tools to Engage Racially and Ethnically Diverse Parents, Staff, and Students in Dialogue and Problem Solving PR804
- John Landesman & Ruby Rubens
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Build Credibility with Generation X Parents PR805
- Meg Carnes, APR, & Kitty Porterfield
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MISSION: POSSIBLE - Communication Planning with Building Principals PR806
- Kim Cranston, APR
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Using Your Online Resources to Tip Your Bond Election PR807
- Jim Cummings, APR
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How Do I Run a School Foundation Along with Everything Else I Do? PR808
- Mark Havens & Connie Blaney, APR
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All Public Relations is Local: Connecting with Your Communities PR809
- Ken Koch
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Byte Into Technology to Energize Your PR Efforts PR810
- Tim Carroll, APR
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School PR Research Primer: Getting Data to Drive and Defend Your Program PR811
- Ed Moore, APR
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Customer Service Becomes You PR812
- Stephanie Bateman
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A New Look at School Finance Elections PR813
- Gay Campbell, APR
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Pumping Up Your Podcasts PR814
- Cindy Randle, Amy Johnson, Angela Shelley, Emily Olson & LaDonna Conner
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The Top 5 in 5: The Key Trends That Will Occupy You - and Your District - in the Next 5 Years PR815
- Brian Woodland, APR
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How to Have an Amazing Meeting PR816
- Patrick Sanaghan
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Your New Brand: Is the Message Attached? PR817
- Ken Blackstone, APR, Steve Walts, Ed.D., & Keith Imon
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Extreme District Makeover: School Edition! PR818
- Julie Thannum, APR, David J. Faltys, Ed.D., & Lauren Becera
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Cyberbullying: A Proactive Response to a Silent Epidemic PR819
- Keith Bromery
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Five Forces?That Will Profoundly Impact Our Future PR820
- Gary Marx, APR, CAE
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Educating the Media PR821
- Terri McHugh
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Education's Quest for the Holy Grail: The Trail to the True Secret of Success May Lead to the Recesses of the PR Department PR822
- Tim Hensley, APR
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What Do They Want From Me? How to Go From Table-Skirter to Trusted Advisor PR823
- Ron Koehler, APR
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Alumni 101: How to Build Meaningful Relationships that Support Your School District's Mission Through an Effective Alumni Association PR824
- Paul Tandy, APR, & Jan Misuraca
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The Power of "Discovery" and "Transparency" via Community Engagement PR826
Dan Burns
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Making Lemonade Out of Lemons ? Turning a Referendum Loss into a Successful Two-Year Campaign PR827
- Susan Brott, APR
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School/Business Partnership for Academic Achievement PR828
- Cindy Didway & Cindy Baker
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Taking Your Community's Pulse: Best Practices for Surveying the Audiences Your District Serves PR829
- Andrew Duttlinger & Sharon Gotter
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Thinking Strategically: Making Your Plan Come Alive for Your Community PR830
- Julie Zwahr, Steve Murray & Jane E. Pollard
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Boosting Your School's Image: Marketing Strategies that Work! PR831
- Georgia Duran, Mary Margaret Rangel, & Dianne Lewis
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How to Start an Effective PR/Communications Office PR832
- Bill Clow
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DUDE! Where Is Your GED? PR833
- Debra Marlow, Deborah Hinton & Dave Saunders
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Interactive Web Sites for Today's School Systems PR834
- Deb Hannon Silcox & Dennis Chyba
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The Published Professional: Getting Your Story Into Print PR835
- Jay P. Goldman
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Running with the Big Dogs: Ways Your Local University Can Partner with Your School District PR836
- Ann Stephens-Cherry
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APR: Advancing Your Professional Credibility PR837
- Janet Swiecichowski, APR
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Become a Master Juggler: You've Got Multiple Projects, Events, Media, Audiences, Messages and You CAN Make It All Work! PR838
- Joy Ed
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Internal Communication: The Best of the North Central Region PR839
- Nancy Kracke
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Advocacy: Why and How to Do It PR840
- Diana L. Stewart & Mary Jo Burton, APR
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Building Support and Solving Problems with a Key Communicator Network PR841
- Tom Salter
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Improving Education Opportunities for School Districts in Transition PR842
- Benjamin Soria
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What Reporters Need to Know: Education Journalists Discuss Ways School Officials Can Help PR843
Lanning Taliaferro & Michael Chandler, panelists, and Liz Willen, moderator
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The Customer Service Dating Game PR844
- Jeff Nash & Tamani Anderson-Powell
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Spinning the Pie Plates: Balancing Systemic, Strategic and Situational Communications PR845
- Tom DeLapp
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Hot Coffee, Good Donuts and Focus Group Fun: Cost-Effective Research that Works PR846
- Cindy Gibson, APR, & Doug Bray
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Public Education: A Brand Worth Marketing PR847
- Rudolph "Rudy" Crew, Ed.D., Cathleen Healy & Alberto Carvalho
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PublicSchoolInsights.org: Using New Media to Communicate School Success PR848
- Claus Von Zastrow & Kate Mattos
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Talking Plain English When Your World is Alphabet Soup: Terrific Tips for Creating Easily Understood Messages PR849
- Gerri Allen
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Strategic Communication Planning to Empower Employees, Engage the Community, Support and Achievement PR850
- Kathleen Cooke, Ph.D., & Denise Dorn Lindberg, APR
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Building Critical Community Support for Your Diverse District PR851
- Eileen Kugler
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Be There! Results and Opportunities for a Successful Parent Involvement Media Campaign PR852
- David Voss & Sheila Weiss
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Navigating Through the Waters of Referendum PR853
- Michael Pladus, Ed.D., Michael Paston, Esq., & Joseph Chmielewski
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Why Should the Boss Listen to You? The Seven Disciplines of the Trusted Strategic Advisor PR854
- Jim Lukaszewski, ABC, APR
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Still Crazy After All These Years: From Sputnik to ED in 08 - Blaming Schools for Perceived Crises PR855
- Gerald Bracey
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27 Words - 9 Seconds - 3 Messages: "Message Maps" Are an Effective Way to Communicate in a Crisis PR856
- Jay Garant
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Communicating Measurable Value to Your District's Key Opinion Leaders PR857
- David Joplin, APR, & Anna Trowbridge
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"911 What's Your Emergency?" PR858
- Rick Kaufman, APR
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Communications and Community Engagement: Developing Dialogue with Our Many Stakeholders PR859
- Steve Mulvenon, Ph.D., & Jennifer Crowe
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Public Relations Professionals & the Media: Tactics for Surviving the 6:00 o'clock News PR860
- Rachel Hathhorn
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Communication Skills for Establishing Effective Relationships PR861
- Sheila Jackson
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Public Relations Planning and Strategic Thinking PR862
- Jim Dunn, APR, & Nicole Kirby
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Who Stole My Newspaper: The New Media and School Communication PR863
- Jim Van Develde, Stephanie Gouss & Lanning Taliaferro
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School Public Relations Bootcamp - The Impact of School Public Relations on Your Communities: Internal, External and the Media PR864
- Larry Litwin, APR
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Emerging Leaders: Getting Ready for the Next Step PR865
- Joe Krumm, APR
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How to Eat an Elephant: Making Your District Budget Digestible PR866
- Jay Remy
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Lost in Translation: English to Spanish is Not Enough PR867
- Deb Haviland
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Top Tips for Thriving, Not Just Surviving, in the One-Person Shop PR868
- Dave Sherman
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Corporate Showcase: Get the Word Out:Â Making Your School-to-Parent Notification System an Effective Part of Your Communication Plan PR870
- Mychael Dickerson, Janice Karst & Sharon Raffer
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Third General Session - Keynote: I'm Here to H.E.L.P. PR871
- Riney Jordan
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Pandemic Flu v2.0: Hot Issues on a Public Health Crisis PR872
- Frank Kwan
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A Conversation with the 2008 Grossman Award Recipient PR873
- Vincent Cotter, Ed.D.
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National Treasure: Charting a District's Future Based on Public Will PR874
- Mary Ellen Marnholtz
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Producing Video: It's Easier Than It Looks PR875
- Kim Newell & Emily Olson
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We Told You So: Research Proves Transparency Really IS the Ticket! PR876
- Ellen Boyd, APR
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When Best Practices and Best Interests Collide: Working with the Media in Public Education PR877
- Chris Tennill & David Luther
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Building a Partnership with Your Chamber of Commerce PR878
- Kim Durand & Rich Doud
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Creating an Outstanding Teacher of the Year Awards Program PR879
- Danelle Gittus, APR, & Julie Ferguson
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Taming the Beast: Expand Your Influence with the Local Press Through Internet Self-Publishing PR880
- Tom Gould, Esq.
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Converting Retirement Communities from Foes to Friends PR881
- Terry Locke
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When Research Seems Out of Reach PR882
- Karen Smith, APR
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Welcome to Oz: Lions and My Space and Bong Hits for Jesus, Oh My! PR883
- Francisco Negron, Jr., Esq., & Barbara Hunter, APR
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Apocalyptic PR: Managing Communications in the Face of Natural Disaster PR884
- Sharon Raffer, Mike Mosgrove & Rochelle Cancienne-Touchard, panelists, and Karen Kleinz, APR, moderator
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Selling Your Bond After You've Won the Election PR886
Georgia Buran, Greg Moore
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"Supe" to Nuts? Creating a Better Relationship with Your Superintendent PR887
- Bob Noyed, APR
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Selling Your Bond After You've Won the Election PR886
Georgia Buran, Greg Moore
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Competing for Students - Customer Service for Public Schools PR889
- Kelly Middleton
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World-Class Customer Service PR890
- Regina Davis
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Power-Up Your School Foundation: Launch/Revitalize and Expand to Benefit Your Schools PR891
- Jodi Bender Sweeney
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Be Prepared When It Matters Most: What a One-Person PR Office Learned During a School-Shooting Crisis PR892
- Athena Vadnais
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Growing Effective Partnerships - Good Ongoing Communication is the Key PR893
- Nancy Dzija Vaughan, APR
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